on twitter. In fact, very few Chinese coffee drinkers order brewed coffee. Created on the campus of Beijing Daxue in 2009, Daxue Consulting has strong roots on Chinese market but also an international vision and team. daxue consulting is owned by Ever Access trading Limited, Ever access trading owns 博圣轩投资顾问有限公司上海分公司. These cafes are often more spacious than common chain coffee shops such as Starbuck and Costa. The coffee market in China is still in its infant stage but with the current coffee sales around CNY 70 billion and the potential market size expected to be around CNY 930 billion, China still have huge capacity in the coffee industry. Tim Hortons, which has a fast-food-like seating in its domestic market, has adapted with comfortable and aesthetic coffee shops in China. Our newsletter delivers information on the Chinese market as well as the innovative data-collection methods. @daxueconsulting The coffee market in China opens to different brands targeting different customers; whoever has a special strength would benefit from the Chinese market. Nowadays, Starbucks has opened over 4,100 stores in 168 cities in mainland China. Street snaps (街拍) from Westerns celebrities David Beckham (大卫 贝克汉姆), Anne Hathaway (安妮 海瑟薇) to Chinese celebrities Zhao Wei (赵薇) and Yao Cheng (姚晨) favoring an accessory in hand – a Starbuck cup. As a coffee market, China exerts a magnetic pull for Western brands keen to emulate the success of Starbucks Corp which has over 4,400 stores in China and is still expanding. With the “Korean Fever” (韩流) sweeping all over China, Chinese are following this trend. By January 2019, Luckin Coffee had served up some 90 million cups of coffee and announced plans to reach 4,500 stores by the end of the year, surpassing Starbucks as the largest coffee chain in China. Luckin Coffee Inc. (Chinese: 瑞幸咖啡; pinyin: Ruìxìng Kāfēi) is a Chinese coffee company and coffeehouse chain.It was founded in Beijing in 2017. Compared with more than 4.2 kg of annual coffee consumption for an average American, the average annual coffee consumption in China is  0.09 kg per person. Market value is based on expenditure including sales tax in these outlets; market volume is based on numbers of outlets. Countries such as Japan and Korea have an average yearly consumption of 300 cups of coffee per capita, the worldwide consumption of coffee is around 240 cups per capita per year. He previously worked for 4 years in France, working in the field of marketing and within marketing research firm Nielsen. We also post daily on Western and Chinese social media up-to-date articles on various markets in China and we have been regularly quoted in many media such as The Financial Times, The Wall-Street Journal, South China Morning Post or China Daily. Meanwhile, price competition raises a nightmare for Starbucks. Best Cafés in Shenzhen, Guangdong: Find Tripadvisor traveler reviews of Shenzhen Cafés and search by price, location, and more. As of January 2020, it managed 4,507 stores and exceeded the number of Starbucks stores in China. Coffee shop industry market size in China 2013-2023 Number of cafes in China 2007-2018 Iced and blended beverage share of coffee shop turnover United Kingdom (UK) 2014-2016 However, young white-collar workers in Beijing and Shanghai consume 100 to 150 cups annually. All rights reserved. The main coffee shops in China are Starbucks, Costa Coffee (Whitbread), UBC, McDonald’s, and C Straits Cafe. We also post daily on Western and Chinese social media up-to-date articles on various markets in China and we have been regularly quoted in many media such as The Financial Times, The Wall-Street Journal, South China Morning Post or China Daily. Coffee shops ranked top ten on the list of the top taste of coffee shops in Shanghai are all specialty cafés and roasters. The Coffee bean market in China: Where does China import beans from? [Source: Weibo ‘Starbucks Reserve Roastery in Shanghai’]. Other complimentary products such as cups and mugs also adapt to seasons and holidays with cups with Christmas decoration or with Chinese New Year themes. Do the market research necessary to get the most out of China’s coffee market: Contact our project leader at dx@daxueconsulting.com. Over his many years spent in China working at Daxue Consulting, Thibaud has been providing market analysis and adapting market research methodologies to the Chinese market. This café has an industrial style interior, fitting in perfectly to … One of them is the opening of a “Relax” Luckin Coffee outlet inside of the Forbidden City, where Starbucks was evicted in 2017 amid protests of western invasion. The land of Chairman Mao, the little red book, the Great Cultural Revolution, is home to a growing number of Starbucks, Costa Coffee, Paris Baguette, Tous Les Jours, and Pacific Coffee establishments selling coffee. Our team leverages a multiple-methodology approach in order to provide the most tailored knowledge to our clients. A fourth of the market is occupied by other smaller coffee shops. American coffee chains such as Starbucks (星巴克) are appearing in varies malls and commercial buildings all around China. While the weekly newspaper will talk about the daily business cases of China, important local events and news. The brand opened stores at a fire pace. Daxue Consulting is one of the most active sources of information on the Chinese market. This report covers multiple and independent coffee shops. Chinese consumers will expect a menu of drinks made with espresso, like lattes, cappuccinos, affogatos and americanos. 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Reaching China’s 2060 carbon neutral pledge: Carbon Capture and the technologies behind... Supreme in China: behind the iconic streetwear brand and the battle with... How Christmas in China is celebrated and why it is considered controversial. @daxueconsulting As of January 2019, China is already the second-largest market after the US for Starbucks in the world. China’s coffee culture has been rapidly growing since 2000. Although the salaries and rent are relatively cheaper in Heifei, the Big Sur coffee shop in Hefei still closed. Today, the cafe sells an average of … © Daxue Consulting, Daxue Conseil, Daxue Consulting HK, Daxue Consulting China. The monthly report will allow you to keep track of the most important upcoming events about China around the world, as well as not to miss useful articles and reports. Starbucks adds fruity taste Frappuccino and other sweet drinks to adapt to the taste of Chinese consumers. China Vlog, all the coffee shops we went to in China. With the popularization of coffee culture, the coffee brewed by automatic coffee machines is not able to meet their needs anymore. The monthly report will allow you to keep track of the most important upcoming events about China around the world, as well as not to miss useful articles and reports. Follow We especially auction traditional methodologies as well as technology-driven tools. Though China is far from being the largest coffee market, many believe that it will soon surpass many European countries and Japan. Daxue Consulting now has offices in Beijing and Shanghai and its team is composed of local and overseas-educated Chinese and China-educated foreign project managers. Business turnaround in China: What is the future for Luckin Coffee? As demand for coffee became more sophisticated amongst young urban consumers, higher tier cities saw the rise of boutique specialist coffee shops at the end of the review period. Lastly, if companies want to launch a business in small cities where the coffee culture is not mature, the pricing strategy is essential. [Source: Dazhongdianping ‘coffee shop ranking in Shanghai’]. In 1999, Starbucks China opened its first store in the World Trade Building in Beijing. The monthly report will allow you to keep track of the most important upcoming events about China around the world, as well as not to miss useful articles and reports. Most of its stores are small "pick-up" locations in office buildings or college campuses that serve for online orders' pickup and delivery. We conduct all research methodologies internally with a full coverage of Mainland China to provide market sizing, consumer research, promotion and distribution plan design, competition benchmark et others. Complimentary products are also a key aspect in Starbucks. Daxue Consulting now has offices in Beijing and Shanghai and its team is composed of local and overseas-educated Chinese and China-educated foreign project managers. of B2C, B2B and public institutions in China and his expertise has been quoted in The Wall Street Journal, Forbes, China Daily, South China Morning Post, and others. 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And many Chinese coffee consumers place greater value on the coffee shop experience and environment, rather than on the quality of the coffee itself. By www.BuyOrganicCoffee.org Coffee Shops in China Who would have thought? Follow Our newsletter delivers information on the Chinese market as well as the innovative data-collection methods. Luckin Coffee’s pricing is 20% lower than Starbucks in China. Among them, coffee is one of the most affordable products that consumers can easily follow. Its pricing is comparatively much higher than in the US, which caused criticism by CCTV (China Central Television) in 2013. Thus, chain coffee stores should target more than selling drinks and more in the perspective of a retailer. When A&A Coffee opened in Shanghai in 2017, the specialty-coffee joint could only sell about ten cups of coffee a day. Hanging out at coffee shops with the newest drinks in hand represents a new lifestyle choice for urban Chinese consumers. To compete with these upscale coffee shops in China, Starbucks launched a Starbucks Reserve Roastery in Shanghai, which is the first Starbucks Reserve Roastery in Asia. (source : International Coffee Organization). Other than Luckin Coffee, some small, independent start-ups are stealing the market from Starbucks as well. Luckin Coffee claimed to sue Starbucks in China for monopolistic behaviours as its publicity stunt. On one street, Tracy spotted three right next to each other. For sure, in the coffee industry, only Starbuck manages to completely mix itself with the fashion world. Unlike Western consumers, Chinese consumers pursue coffee in relation to its side products and the environment it brings. Almost all (more than 90%) of China’s coffee is still produced in Yunnan, where Arabica is the sole variety grown. Innovation and localization are both necessary elements in the coffee shop market in China. While the weekly newspaper will talk about the daily business cases of China, important local events and news. Luckin Coffee is a domestic start-up coffee chain founded in October 2017 in Beijing. In Shanghai there are now more than 6,500 coffee shops and to say there's one on every corner would be a gross understatement. It ranked first on the list of the most popular coffee shops in Shanghai. Luckin Coffee. To know more about the Coffee Shops Industry in China, contact us at dx@daxueconsulting.com. We especially auction traditional methodologies as well as technology-driven tools. According to China market research, the number of coffee shops in China has doubled from 15,898 to 31,283 from 2007 to 2012, demonstrating a rapidly increasing coffee consumption level in China. The coffee consumption in China has increased by an average annual rate of 20 percent over the past five years. Cafe, Coffee Shop, Contemporary, Fusion. Founded in 2017, Xiamen-based Luckin Coffee burst onto the scene with an ambitious... Coffee Box. That means every 15 hours there will be a new coffee shop opened somewhere in local China. The Chinese Art Market: History, Investment, and insights from a local artist, The Luxury Watch market in China: Status, sophistication and counterfeiting, The 10 most epic China marketing campaigns of 2019, Supermarkets and Hypermarkets in China: A revolution yet to come | daxue consulting. Secondly, coffee without sugar, such as black coffee, Espresso and Americanos are not popular among coffee consumers in China. A majority of coffee consumption is espresso drinks. It is a part of the overall expansion of western diet and way of life in China. This is twelve times less than the world’s average consumption but yet China’s coffee consumption is increasing around 20 % yearly and is becoming the world’s largest coffee consumption country. Additionally, it offers and sells freshly brewed coffee beans, which are not available at traditional Starbucks. Since last year, Canada’s Tim Hortons has opened about 60 stores in China while Italy’s Lavazza and Sweden’s Wayne’s Coffee have also made forays into the market. [Source: Barrett ‘Shanghai, China: Starbucks Reserve Roastery coffee bar’]. Coffee Shops China market size data most recently updated in 2017. The popularity and power of Korean drama series in China cannot be underestimated. To better adapt to different cultures, Starbucks has offered many side products that target the culture specifically such as mooncakes (月饼) in Mid-Autumn Festival (中秋节) or sticky rice dumpling (粽子) in Dragon Boat Festival (端午节). Of course the second biggest wholesale coffee producer in the world is Vietnam, second only to Brazil. The top six Chinese coffee companies in 2020 bringing caffeine to China’s new javaphiles Luckin Coffee. The very first foreign brand coming to China was Nestlé (雀巢), which has an occupation rate of 28.5% in 2019, ranked first in the instant coffee market in China. There are Starbucks (and of course other innumerable cafes) in metropolises like Beijing, Shanghai, Guangzhou, Shenzhen, Xiamen, Hangzhou, and Xi’an, and small coffee houses serving real ground coffee are easy to find in a hot tourist destinations like Guilin, Lijiang, and Yangshuo. Coffee consumption in China is far too small to be considered a mature market. In the mind of many Chinese people, coffee is not just coffee. It can serve a total of more than 100 types of drinks. To compete with these upscale coffee shops in China, Starbucks launched a Starbucks Reserve Roastery in Shanghai, which is the first Starbucks Reserve Roastery in Asia. China Coffee Shops In, China Coffee Shops In Suppliers and Manufacturers Directory - Source a Large Selection of Coffee Shops In Products at coffee machine,coffee mug,coffee table from China … Starbucks is the leader in the market with 31.5% market share in 2013. However, in tier-1 cities like Shanghai and Beijing, some coffee shops are expanding to include drip coffee for a higher price. If you … All rights reserved. Cat café, Wudaoying Hutong. Number of cafes in China 2016 Published by Yihan Ma, Oct 2, 2019 This statistic shows the number of cafes in China from January to December 2016. Coffee Market in China China is going to be the largest coffee market in the world by 2025 and almost reach 300 billion yuan (about $42.3 billion) by 2020. One of the brands that successfully caught the eye of many Chinese is Caffebene (咖啡陪你). This contains 5 years of historical data and five-year forecasts.This Market size report gives an instant overview of the China Coffee Shops … EGG is an all-day breakfast café offering a delicious … Daxue Consulting is a market research company providing tailored strategic advisory, fieldwork solutions & full-length reports on your market of interest. (CBS) CHINA- Tea time with “beary” is becoming a reality for Chinese customers, with a newly-opened novelty coffee shop in Shanghai serving beverages via … Luckin Coffee is threatening Starbucks’ supremacy for several reasons. More coffee consumers in China are enthusiastic about hand drip, ice drip, siphon and other high-quality coffee. Starbucks Reserve Roastery in Shanghai includes a cold brew coffee bar, high-end Princi bakery, bakery counter, full liquor bar and additional brew station, coffee bar and roaster. Even shops like Starbucks in China opens to different brands targeting different customers ; whoever a! 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